Blue Zones ® is now a trademark of Blue Zones, LLC, and reflects the lifestyle and the environment of the world’s longest-lived people. Building on that demographic work, Dan pinpointed other longevity hotspots around the world and dubbed them blue zones. Pes and Poulain drew concentric blue circles on the map highlighting these villages of extreme longevity and began to refer to this area inside the circle as the blue zone. The concept of blue zones grew out of the demographic work done by Gianni Pes and Michel Poulain outlined in the Journal of Experimental Gerontology, identifying Sardinia as the region of the world with the highest concentration of male centenarians. He has discovered five places in the world – dubbed blue zones – where people live the longest, and are healthiest: Okinawa, Japan Sardinia, Italy Nicoya, Costa Rica Ikaria, Greece, and Loma Linda, California.
Dan Buettner, Blue Zones founder, is a National Geographic Fellow and multiple New York Times bestselling author.
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